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Spoiled.
Reckless. Entitled.
Those are just a few words thrown
around to describe the new generation. Although, nothing could be further from
the truth as proven by a new league of young creatives. Driven and passionate,
Gen Z’s define their own path, and write their own story as they veer away from
conventional norms. They thrive on the freedom to create and express themselves,
in spite of preconceived notions and what the older, supposedly skeptical
generation might think of them.
Axe sees potential in this new
generation, and aims to inspire them to work on their talents and skills. As
the No. 1 male fragrance brand, Axe’s mission is to champion the individuality
of every man by encouraging them to embrace their unique style. Now with the newest
scent, Axe You, the brand takes things a step higher by helping men ignite their
passions, work on their skills and show the world that they’ve got what it
takes.
Last February, Axe launched
Project You, a series of masterclasses as a creative way to inspire the new
generation to work on their talents. The first masterclass hosted by Chef Nicco
Santos was called Innovating Traditions and taught participants to inject their
soul into every dish they created. The second ambassador, Curtismith, followed
Chef Nicco’s lead.
The rapper, singer and songwriter was barely out of his teens
when he released his debut mixtape, Ideal, in 2015. Since then, he’s led a flourishing career in the
hip-hop and confessional rap scene. So far, he’s released three
EPs, starred in a commercial, and collaborated with the likes of Kiana
Valenciano and Noel Cabangon. He’s
definitely one of the icons of this generation, which is why his masterclass
was such a hit with youngbloods.
Last April 21, Curtismith hosted
his masterclass called Word Shop. As a way to drive his students to work on
what they've got, he shared the story about how he first started in the
industry by forming his identity and working on his lyric and music-writing.
With him was guest Serge Gabriel, a spoken word artist. They did an impromptu
cipher demonstration to get the students hyped up for what was to come - the
challenge.
Their challenge was to write a
verse about working on their talents despite the hardships. The beats were
provided beforehand and the participating Gen Z’s were given one full hour to
write. Once they all finished, they went up to the stage to perform their verses.
It was quite a difficult deliberation for the judges because every performance
was a showcase of each individual’s talent and style. In the end, Curtismith
chose Stephen Lim because of his creative writing and technical abilities.
Stephen Lim will go on to produce his song with his newfound mentor. He will also get to perform his
new single with Curtismith in his upcoming gigs.
Axe believes
#YouGotSomething. Work on it. There are two more masterclasses left in the lineup,
one led by street artist
Jappy Agoncillo and the other by filmmaker Gino Santos. Interested? Learn more and sign up at www.axeyoumasterclassseries.com.
